About AL-ASR


AL-ASR is one of the biggest companies in the Eastern Cape a force to be reckoned with in the hardware and building material industry. We are a dynamic and innovative company with sole distributorship of Afrisam, Weber, Fibre cement boards and Masonite hardboards in the Eastern Cape.

We source hardboard products, tiles, pvc ceilings and cupboard accessories from many parts of the world to ensure our more than Six hundred hardware wholesale customers have a variety of affordable products. To deliver a world class service to our customers, we also operate a transport and logistics company.
AL- ASR is a light bulb in the community. We are a name of trust adding value and making a difference in everything we do.


At Al-Asr we hold ourselves accountable to following values
• Trustworthy – Don’t do anything that will cause our stakeholders to loose trust with the company.
• Teamwork – Together we will achieve more 1+1=11
• Passionate – we do everything with heart, to make every dream come true
• Diversity – Our strength lies in the fact that we are different
• Integrity – no compromise on reputation
• Dynamic – to be agile and innovative in everything that we do